Problem:
With marketing team members unable to be on-site for every project, bid proposals often relied on inconsistent or unusable site photography — weakening the visual quality of client-facing materials.
Solution:
I designed a simple, visual training guide that empowered field staff to independently capture bid-ready photography, using clear “Do vs. Don’t” examples instead of technical jargon.
Result:
Consistent, professional-grade imagery for proposals without requiring a marketing team member on-site.