To support Loureiro’s campaign efforts to attract top interns and talent, I designed and led a multi-page recruitment campaign centered on the company’s culture, benefits and community impact. Rather than relying on generic messaging, I conducted original interviews with current interns to capture authentic, first-person insights into why they chose Loureiro — giving prospective candidates a genuine look at the day-to-day experience rather than marketing copy alone.

The final campaign covered the company’s mission and values, ESOP/401K benefits, internship program highlights, and community engagement initiatives, all tied together under consistent “Why Loureiro” brand narrative. The project was well received internally, and at the CEO’s request, I delivered the completed materials to the external marketing team to incorporate into Loureiro’s ongoing social media and recruitment strategy.‍ ‍